findlay market biergarten

project statement

Rebranding for an established and classic business in Cincinnati. Formerly the Over The Rhine Biergarten, Findlay Market took ownership which required a rebrand. Designed a modern brand that reflects the history and architecture of the Findlay Market establishment.

The red lines came from the wrought iron details of the tables, chairs, and architectural structure of the Biergarten area of Findlay Market. Since this is a sub-brand of the market, the fonts and colors are taken from the market’s branding.

branding

additional logos

collateral

process work