heartland
Hair Accessory Brand
project statement
Hair accessory brand started by three midwestern designers (myself as well as two fashion designers). Product line features hand-crafted scrunchies, limited edition print hair scarves, and trendy plush headbands. Celebrating the Queen City and all its beauty, our products feature one-of-a-kind, custom made patterns centered around this state’s rich heritage. Holding true to the belief that the best way to celebrate home, is to start in the heartland.
Ohio is known as the “heartland” of the United States, and all patterns and logos represent a deep love and comfort around the concept of home.
branding
All product design, manufacturing, and styling done by Heartland. Photography copyright Grace Anaple.
lookbook
patterns
A few of the patterns designed by the other two founders.
Designed Instagram posts and layout. Instagram highlights products, gives a behind the scenes look, and shares fun facts about Ohio.
social media
All tags share the name of the custom print and the inspiration behind it, often state plants or animals from the zoo.
